The Round Diamond is the most popular shape because it is considered optimum to achieve fire and show off brilliance, a round diamond will give you most versatility for balancing cut, colour, and clarity grades. Three out of four rings sold today showcase this stone that will dazzle on her finger.


A square cut classic and contemporary design utilizes additional facets to enhance the fire and scintillation of the diamond. Beautiful brilliance and unique cut makes it a favorite for engagement rings .Flatters a hand with long fingers.


An art deco design preferred for its luster. A rectangular shape with cut corners. The broad flat facets that resemble stair steps make this diamond traditionally known as the step cut.This unique optical appearance will highlight the colour and clarity of the diamond .Elegant for a woman with longer fingers.


Antique style meets contemporary feel. Available in shapes ranging from square to rectangular, cushions have rounded corners and larger facets to increase brilliance. Rising in extreme popularity to satisfy modern fashion with a classic feel.


A classic staple also called a teardrop for its single point and rounded end combining the best of the oval and marquise cuts. Widely used in pendants and earrings.The design of this diamond complements a hand with small or average length fingers.


The shape says it all – the ultimate symbol of eternal love. Captivating as a stand alone diamond or embellished with smaller diamonds for a bigger impact.


An adventurous stone that is a spectacular wedge of brittle fire. Featured as a traditional triangular shape with pointed corners or a more rounded triangular shape. Widely used as accompaniments to center diamonds.


A distinct statement of an elongated shape with pointed ends. Stunning on its own or featured with smaller diamonds.The shape of the marquise can give you a much larger looking diamond while making fingers appear long and slender.


Combination of elegant and eclectic appeal mark this square counterpart of the emerald cut. Bearing cut corners and a stepped cut .Currently a very popular romantic diamond that is suited to shimmer and shine in candlelight.


A traditionally popular classic elongated look of the round diamond with similar faceting. The elongated shape gives a flattering illusion of length to the hand perfect for elongating smaller fingers and accentuating long, slender fingers.


A contemporary mixed cut offers fire and brilliance of the modern round cut with the elegant lines of the emerald. Radiant-cut diamonds can vary in their degree of rectangularity giving you the option of a more square or rectangular stone. Commonly set with a baguette or round diamonds on the side.


Most commonly used as accompaniments to accentuate a main stone. Ideal to satisfy the preference of longer diamonds.


FACET – flat, polished surface on a diamond.

FIRE – light that enters a diamond and is then returned to the viewer.
Good fire can only be achieved with very good to excellent proportions.

BRILLIANCE – white light reflected up through the top of a diamond.
Cutting a diamond to the correct proportions increases the reflection of light from the facets and maximizes the brilliance.

SCINTILATION – reflections from the facets of a diamond seen as the stone is turned in the light.